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The Double Win: Good Relationships with Carriers Benefit Transportation Clients

Jun 25, 2024 9:00:00 AM Ryan Williams 3 min read

Navigating the complexities of the transportation industry requires robust systems and reliable partnerships. Your success is intertwined with the efficiency and satisfaction of the carriers you work with. A strong transportation consultant who excels at freight bill audit and payment service can foster strong relationships with carriers by not only streamlining logistics operations but also creating significant benefits for businesses. This blog post explores how carrier-focused strategies translate into a double win for everyone involved.

Happy Carriers = Happy Clients

By treating carriers with the same importance as clients, we create a positive cycle of efficiency and satisfaction. When carriers are happy and well-informed, they provide better service to clients. This flywheel effect means that good carrier relationships directly translate into better client outcomes. Clients benefit from more reliable service, fewer disruptions, and ultimately, a smoother logistics operation.

What Makes Carriers Happy

Payment Visibility through the Portal

Access to a real-time, online portal offers payment visibility, allowing carriers to log in, track invoices, and see the payment status. They can view and download remittance details, search by invoice numbers, and even pull entire payment histories. This transparency not only ensures carrier satisfaction but also reduces the administrative burden on you and you no longer need to field payment status inquiries.

ACH Payments and Remittance Details

ACH payments to carriers offered at no cost, along with detailed remittance information, are a huge benefit to carriers. Ideally a carrier can access remittance details through the online portal or as attachments in payment notifications. This seamless payment process enhances carrier satisfaction, ensuring they are paid promptly and accurately.

What Makes Clients Happy

Efficient Freight Spend Management

One of the most significant challenges for logistics managers is controlling freight spend. Mismanagement can lead to overspending, adversely affecting the company’s bottom line. Williams & Associates offers robust tools for freight spend analysis, helping clients identify cost-saving opportunities. By optimizing routes, consolidating shipments, and negotiating better rates with carriers, we help clients make informed decisions that reduce overall transportation expenses.

Real-Time Data and Visibility

In the fast-paced world of freight, real-time data is crucial. Delays or disruptions can lead to missed deadlines and unhappy customers. Our tools provide real-time visibility into shipments, allowing users to track cargo throughout its journey. This level of visibility enables proactive management and quick responses to any potential issues, ensuring smooth operations and satisfied clients.

What Makes Everyone Happy

Streamlined Auditing Processes

Auditing transportation invoices can be a time-consuming and error-prone process. Williams & Associates streamlines this through automated auditing capabilities, quickly cross-referencing invoices with agreed-upon rates and contracts. This saves time and ensures accuracy, providing clients with confidence in their financial transactions, and ensuring carriers are paid on time and accurately.

Consistent Carrier Performance

Reliable carrier performance is essential for maintaining a smooth supply chain. Poor performance can lead to delays, damaged goods, and increased costs. Our system monitors carrier performance, providing detailed metrics and analytics about on-time delivery rates, transit times, and damage rates. This data enables logistics managers to identify underperforming carriers and make data-driven decisions about partnerships. This provides transparency to carriers who perform well, increasing the chances of more business for them.

Advanced Features and Future Enhancements

Portals with features like upload functions and early pay options are enhancements that can provide even more benefits to carriers, further strengthening relationships and improving service for clients.

Hands-On Support and Issue Resolution

At Williams and Associates, we pride ourselves on being available by phone and providing hands-on support. Unlike some competitors who rely on impersonal ticketing systems, we maintain direct communication with carriers and clients. This approach ensures that issues are resolved quickly and effectively, maintaining trust and efficiency in the logistics process.

At Williams & Associates, we believe that strong relationships with carriers are essential for delivering exceptional service to our clients. By focusing on carrier satisfaction through features like payment visibility, real-time data, and streamlined auditing, we create a win-win situation. Carriers appreciate the transparency and efficiency, leading to better performance and service for our clients. This holistic approach ensures that our clients can focus on their core business while we handle the complexities of transportation logistics.

Ryan Williams

As the CEO and a third-generation Williams & Associates family leader, Ryan brings extensive experience collaborating with partners in supply chain networks, finance, operations and IT, both internationally and domestically. He’s worked with freight carriers and customers to establish KPIs and develop carrier scorecards, as well as performing time-sensitive analyses to prioritize workload and identify risks to improve performance. Ryan was a sculpture and graphic design fine arts major and enjoys bringing his creative side to the transportation industry.

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